HP is a market-leading manufacturer of PCs and printers.
By reaching and influencing our target accounts over a much longer period, with tactics and messaging that adapt in an intelligent and fluid way, we have completely reengineered the way we think about ABM. It’s united Sales and Marketing, and has already helped us build relationships with hundreds of accounts. We fully expect this strategy to continue to deliver over the long term.
Richard Robbins, Digital Marketing Transformation EMEA Deployment Lead, HP