B2B Marketing Strategy, Insight & Planning
We do everything for a reason.
Our award-winning campaigns all start with B2B marketing strategies, data, and insights that focus on the people behind the job titles.
But before we can tell you the best way forward, we need to understand where you want to go. Before we can say which message resonates best with your audience, we need to understand what makes them tick. And before we help you out-bat the competition, we need to understand how they’re playing the game.
Our approach to B2B marketing strategy is comprised of industry research, competitor analysis, intent signals, propensity to buy, and an understanding of your key accounts’ RFP process. Through this, we get to know your customers inside out.
Understanding the needs of each audience. Anticipating the needs of the market. Our team has deep experience in B2B marketing strategy, giving them the insights they need to:
Our research and insights framework
Our Insights, Strategy & Planning in action
Raising Deep Instinct’s profile in the ultra-competitive cybersecurity space.
Building awareness and trust among similar software companies.
Aruba Instant On
Aruba focuses on powering businesses around the world via devices that scale.
Creating awareness of the need for Shure’s enterprise audio connectivity solutions.
Repositioning HP in the minds of decision makers as an inspiring partner.
Building an ABM strategy to develop customer intimacy and increase pipeline across EMEA.
Moving to an omnichannel approach with aggressive conversion targets.
Creation of a new brand platform, with refreshed guidelines and website.
A pan-EMEA campaign driving registrations to the first fully digital VMworld virtual event.
HP Virtual Events
Taking the essential collaboration and thought leadership of in-person events online.
Here's what we've picked up in and around the world of B2B.